SurendarSelvaraj
Creating content-rich experiences where storytelling, visual craft, AI, and scalable systems come together.
I lead product vision and execution across editorial video, content discovery, personalization, AI-powered research, and multi-platform design systems for The Wall Street Journal, Factiva, and Dow Jones.
View my case studies[ Selected case studies ]
Content experiences, AI products, and design systems: from vision to production.
[ Selected clients & platforms ]
Design systems and product work for enterprises across finance, news, logistics, healthcare, and retail.
Hover to preview a case study, click to open
- The Wall Street Journal
- Factiva AI
- Dow Jones Risk Journal
- Barron's
- WSJ+
- Dow Jones Design System
- Rolls-Royce MTU
- DHL Supply Chain
- SAP
- Disney
- Levi Strauss & Co.
- VCA Animal Hospitals
- Sennheiser
- Amadeus
[ What leaders say ]
Endorsed by industry leaders and colleagues.
“Significant contributor in design delivery and business growth. True team player and a leader in collaborative environments.”
“Visionary thinker in UX and Product Design. Dedicated, precise, and technically brilliant across multiple roles.”
“Expert across design, accessibility, and systems, consistently uplifting teams and innovation.”
“Intensely curious, constantly pushing innovation in design systems and responsive typography solutions.”
“Strong advocate for accessibility and usability. Deep focus on improving user experiences and product inclusivity.”
“Strong ownership, proactive problem-solving, and collaboration that elevated team outcomes and stakeholder trust.”
New Jersey
USA
[ About ]
I design products people choose to explore, and complex tools they learn to trust.
I’m a product design leader working across content experiences, AI-powered products, search and discovery, personalization, and design systems. At Dow Jones, I connect product direction with hands-on craft, aligning partners and carrying ambitious ideas into scalable foundations used across multiple brands.
I combine product strategy with hands-on interaction and visual design, turning ambiguous opportunities into high-fidelity concepts, prototypes, and production-ready experiences. My background in accessibility and design systems helps ambitious ideas retain their quality as they scale.
[ Design system intelligence ]
Tools that make systems think.
Beyond shipping systems, I build the tooling that governs them: an agent-ready layer that keeps design and code honest, from audit to slots to a source of truth both humans and AI can read.
[ My journey ]
Where I have worked
Product design across content, AI, and enterprise, spanning financial intelligence, news, healthcare, logistics, and retail, from foundational craft to AI-native systems.
Agile Labs · Technical Assistant
Axpert ERP Platform · 2007-08
Where it began
Axpert ERP screens, layouts and workflow-driven interfaces, with front-end HTML and CSS. Learned enterprise software, business workflows and information organization from the ground up.
Rycoweb · Senior Web Designer & Developer
Web & Front-End · 2010-11
Designing for the web
Responsive websites, interfaces and branding for international retail, manufacturing and service clients, built with HTML, CSS, Photoshop and Illustrator, from concept through delivery.
SourceN India · Senior UI Designer
Dell · SAP · Disney · 2012-13
Visual craft at scale
High-fidelity interfaces, branding, illustration and prototypes for Dell, SAP, Disney, Badgeville and digital health, with front-end across HTML5, CSS3, Bootstrap, Android, iOS and Windows.
SpurTree Technologies · Lead UI/UX Designer
Transportation · Tourism · Analytics · 2013-15
Leading multi-platform design
Lead UI/UX for transportation, mobility, tourism, analytics and mobile products across desktop, tablet, Android, iOS and Windows, from user flows and wireframes to high-fidelity design.
Modee Software R&D · UX Manager
iShippo eCommerce Platform · 2015-16
Owning a product and a team
UX strategy, product design and team management for the iShippo marketplace connecting artisans and weavers with consumers across web, iOS and Android, plus UX processes and standards.
Mindtree · Technical Lead
Rolls-Royce MTU · Bosch · Titan · SC Johnson · Cargill · 2016-19
Enterprise design systems
Established the design-system foundation for Rolls-Royce MTU, reimagined the Bosch help desk, redesigned Titan Tanishq POS, and shaped UI foundations for SC Johnson and Cargill.
Wipro · UX Architect
DHL Supply Chain · 2019-20
Finance transformation
UX strategy and architecture for DHL Supply Chain's global Oracle Cloud finance program, simplifying Procure-to-Pay and Record-to-Report into intuitive, task-oriented enterprise journeys.
GlobalLogic · Design Architect & Product Owner
Mars Veterinary Health · VCA · 2020-21
Healthcare at enterprise scale
Owned UX for Doctor Compensation, Code Catalog, Administration and Voyager PI3, and helped build the VCA Voyager design system across the Mars Veterinary Health ecosystem.
UCRYA LLC · Senior UX Consultant / Developer
Citizens Property Insurance · Federal health · 2021-22
Government and insurance
UX architecture and front-end for a federal health-monitoring program and for Citizens Property Insurance, with Section 508 and ADA accessibility throughout.
S4 Technosoft · UI/UX Architect (Dow Jones)
Joining Dow Jones · 2022-23
Foundations at Dow Jones
Onboarding, content discovery, ranking systems and publishing experiences across Dow Jones subscription platforms, plus the early evolution of the Unified Design System and accessibility.
Dow Jones · Product Designer II / Senior UX Architect
AI, Search & Personalization · 2023-Now
Leading AI and systems
Factiva AI, Risk Journal V1, OpenFin (IMS), Factiva Search, WSJ Mobile Search, WSJ Vertical Video, WSJ+ personalization and Yomiuri V1, and the Unified Design System's move toward Index Design Systems.
[ Writing ]
Essays on design systems and AI.
[ Recognition ]
Externally judged awards, jury and peer-review roles, published work, and original design-systems contributions.
One rule for every entry: an issuing body, a date, and a verifiable link.